India to get new jersey sponsor till 2027 ODI World Cup with increased sponsorship price than Dream11

subhradeep-choudhury — Tue, 16 Sep 2025 15:35:58 GMT

India to get new jersey sponsor till 2027 ODI World Cup.

When Dream11 and the online betting applications were banned by the government, many were concerned about the New Jersey sponsorship of the Indian cricket team. The Suryakumar Yadav-led side also turned up in the first two games of the Asia Cup against the UAE and Pakistan with ‘India’ written on their chest. But that seems to be changing.

The Times of India has reported that Apollo Tyre will be the new jersey sponsor for the Blue Brigade and will sell out approximately INR 4.45 crores per game, which is significantly up from INR 4 crores that previous sponsors were paying. This will be set for a period till the 2027 ODI World Cup, with 130 fixtures falling in that duration.

It has been addressed that Canva and JK Tyre were the other bidders in the table, while Birla Optus Paints were interested in investing before refusing to participate in the bidding process, which took place on September 16. The board had invited bids for Expression of Interest for the Lead Sponsor Rights of the team two weeks ago.

Apollo Tyres to be Indian team’s new jersey sponsor for INR 4.45 crore per game

In that press release, the Indian cricket board made it clear that no gaming, betting, crypto, or tobacco brands will be taken into consideration in the bidding process. The Banking, financial, Athleisure, and sportwear manufacturers, non-alcoholic beverage products, fans, mixer grinders, safety locks, and insurance companies were also not eligible for the sponsorship deals.

There was an immediate requirement to look for a new sponsor after Dream11 made an exit from the deal after the promotion and regulation of the Online Gaming Act 2025, which impacted the brand and its use on a larger scale.

Currently, they are featuring in the Asia Cup 2025. Two days later, the scheduled final of the event, India will play the two-match home Test series against the West Indies before flying to Australia for the three ODIs and as many T20Is. Back home, they will lock horns against the South Africa side for an all-format series before facing New Zealand to prepare for the T20 World Cup 2026.