Legendary cricketer Sachin Tendulkar has officially become the brand ambassador of popular social media website Reddit. With this tie-up, the legendary cricketer will provide his match analysis, live commentary, and personal views on the website, along with interacting with fans across age groups. This is a new direction for Tendulkar in his post-cricket life as he finds new ways to reach out to fans.

Once he joined, the Mumbai-born cricket legend started with his official handle to share his enthusiasm regarding the association. Tendulkar revealed that he is excited to engage with Indian cricket fans and other major sports enthusiasts through Reddit's live communities. He pointed out that the platform provides him an opportunity to have meaningful discussions and share his passion for sport in new, digital manners.

"For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together. I’m especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It’s a unique platform where people truly share what they love. This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sports," Tendulkar said, as quoted by the Financial Express.

Reddit Welcomes the ‘Master Blaster’

Kaushik said Tendulkar's name is synonymous with cricket excellence, and he possesses a remarkable ability to transcend boundaries and unite people through his extraordinary talent. "His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the 'Master Blaster,'" he added.

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Even almost twelve years after retirement, Tendulkar is still held in high esteem as one of the greatest batters in world cricket. Still 51, he remains world cricket's highest run-scorer and the lone player to have scored 100 international centuries. A 2011 World Cup winner and a Bharat Ratna recipient, Tendulkar's service to Indian cricket is still unmatched.