Team India Test team captain and T20I vice-captain Shubman Gill joined Allana Pet Solutions as the brand ambassador for Bowlers. Allana Pet Solutions, the flagship brand for dog nutrition, appointed the star Indian cricketer to promote their initiative and company. The collaboration with Gill to uphold discipline, performance, and excellence from both ends.

With Shubman on board, the brand is hopeful of gaining more trust from the buyers and spreading a lot of awareness among pet parents across India. The 25-year-old cricketer can be the perfect medium for the company to reach out to the youth buyers across the country. To make the partnership more fruitful, Bowlers will focus on brand building through digital marketing, regional campaigns, and various activities on the ground to come close to the target audience.

Bowlers has the experience in arranging activities in the past. #TasteThatMakesYourDogFly was one of their notable initiatives, which gained enough popularity in real life. The company has the vision to disrupt India's growing pet food market. They can mostly target Tier 2 and Tier 3 cities as the possible future buyers. 

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Company excited to get Shubman Gill on board as the brand ambassador 

"Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand," Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL, said in a press release. 

"Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets."