The excitement and anticipation for India’s Asia Cup 2025 in the United Arab Emirates (UAE) have raised the temperature. The entire tournament will be played in the shortest format, keeping an eye on the upcoming T20 World Cup 2026 in India and Sri Lanka. Moreover, there is a different eye on the upcoming clash between the Blue Brigade and the Green Brigade.

India’s broadcasters are setting a new record for the advertisement rates for the Asia Cup 2025 event, with the matches between the two neighboring countries driving the biggest demand. Sony Pictures Network in India is the media rights holder of the event till 2031 and has priced the TV ads for India’s games at INR 14 lakh to 16 lakh per 10 seconds, as the reports have addressed.

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The Sony Sports Network will telecast the games on television, with the streaming taking place on SonyLIV. The co-presentation sponsorship will be of INR 18 crore with the associate sponsorship being around INR 13 crore. For the India games, the ad rates per 10 seconds are INR 16 lakh or a total of nearly INR 4.5 crore for the entire fixture.

Sony Sports set new advertisement price for Asia Cup 2025

The co-presenting and the highlights partner will be of INR 30 crore each in the 20-over tournament, while the co-powered package will be of INR 18 crore. For the games of the Suryakumar Yadav-led side, 30% of all the digital ads are reserved. These are the rates of the event on SonyLIV.

The pre-rolls of the advertisement during the competition will be of INR 275 per 10 seconds. On the other hand, the price goes up to INR 500 for India games and INR 750 for the encounter between India and Pakistan. In case of the mid-rolls, it will be INR 225 for all games. The number becomes INR 400 for the fixtures of the Indian side and INR 600 for the India-Pakistan clash.

The Asian Cricket Council (ACC) has signed sponsors such as DP World for the title. Regarding the global sponsors, they have grabbed Wonder Cement, Spinny and Groww. For the official partners, they have included Royal Stag Packaged Drinking Water, Haier, Daikin, and Ozone.