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        <title><![CDATA[Watch: MS Dhoni brings the cool in dettol’s icy cool summer campaign]]></title>
        <description><![CDATA[MS Dhoni stars in Dettol’s Icy Cool summer campaign, promoting freshness, germ protection, and staying cool under pressure with hygiene essentials.]]></description>
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            <title><![CDATA[Watch: MS Dhoni brings the cool in dettol’s icy cool summer campaign]]></title>
            <description><![CDATA[MS Dhoni stars in Dettol’s Icy Cool summer campaign, promoting freshness, germ protection, and staying cool under pressure with hygiene essentials.]]></description>
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            <pubDate>Sun, 22 Jun 2025 15:19:03 GMT</pubDate>
            <dc:creator>hemanth</dc:creator>
            <content:encoded><![CDATA[<figure><img src="https://media.cricketwinner.com/media/2025/06/MS-DHODFGHJKLFGHSDFGHJKL.webp" width="1280" height="720" alt=" MS Dhoni ad in dettol’s icy cool summer "/><figcaption> MS Dhoni ad in dettol’s icy cool summer </figcaption></figure><br><p>Dettol has initiated a new summer campaign for its Icy Cool hygiene line, signing up cricket legend<strong> <a href="https://www.cricbuzz.com/profiles/265/ms-dhoni">Mahendra Singh Dhoni</a> </strong>as brand ambassador. Dubbed "<strong>Captain Cool,</strong>" Dhoni is a perfect fit for the campaign's message: staying cool under pressure both physically and mentally can improve performance in any context.</p><p>Developed by McCann Worldgroup, the campaign communicates <a href="https://en.wikipedia.org/wiki/Dettol"><strong>Dettol </strong></a>Icy Cool's guarantee of freshness and safeguarding during India's scorching summer. Whether you're preparing for a nail-biting cricket match or exams, the word is out: "Body cool toh mind cool. aur game ho ya exam. performance cool!"</p><p>The campaign movie begins with a young cricketer experiencing the heat both literally and metaphorically on the sidelines of an intense match. When he glances towards a poster of Dhoni for inspiration, Dhoni himself emerges in a stylized succession and offers him Dettol Icy Cool, representing composure, concentration, and self-belief.</p><p>Dhoni spoke about his excitement for the collaboration:&nbsp;"Staying cool in a heated situation is always part of my.life style. Dettol Icy Cool is the solution to just that when your body feels cool, your mind will be cool as well."</p><p><strong>ALSO SEE</strong>: <a href="http://cricketwinner.com/cricket-news/canada-qualifies-for-2026-t20-world-cup-after-dominant-win-over-bahamas/">Canada qualifies for 2026 T20 World Cup after dominant win over Bahamas</a></p><p><strong>watch the video:</strong></p><blockquote class="twitter-tweet" data-media-max-width="560"><p dir="ltr" lang="en">Dettol just dropped the craziest rap of the year ft. MS Dhoni. 🥶 <a href="https://t.co/BEDruHcNgT">pic.twitter.com/BEDruHcNgT</a></p>&mdash; Mufaddal Vohra (@mufaddal_vohra) <a href="https://twitter.com/mufaddal_vohra/status/1936338861677740212?ref_src=twsrc%5Etfw">June 21, 2025</a></blockquote><h3><strong>MS Dhoni joins Dettol to promote staying cool, clean, and confident this summer</strong></h3><p>Soap, bodywash, and handwash are part of the Dettol Icy Cool range, especially designed to provide a cooling experience coupled with safeguarding against 99.9% of skin infection-causing germs. It is meant to deal with summer-related issues such as sweat, heat, and irritation of the skin.</p><p>Kanika Kalra, Reckitt South Asia's Regional Marketing Director, further added:&nbsp;"Associating with MS Dhoni helps us reach out to millions who admire him as an icon of poise, confidence, and performance."</p><p>Directed by Rajesh Saathi and produced by <a href="http://www.keroscenefilms.com/">Keroscene Films</a>, the campaign combines creative narrative and an everyday message beyond hygiene it's about remaining sharp where it counts.&nbsp;With Dettol Icy Cool and Dhoni at the forefront, this summer is all about remaining fresh, alert, and prepared to deliver regardless of the heat.</p>]]></content:encoded>
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