Former South African cricket star AB de Villiers has officially started a new cricket bat business named 360 Bats. He posted on social media, "It's official! So excited to launch my very own bat range—360 Bats. 360 cricket, all around the wicket, all around the world. Coming soon to stores across SA and India." The announcement quickly went viral across the world with cricket fans.

De Villiers, nicknamed “Mr. 360” given his capacity to hit from all angles of the ground, mentioned that the brand represents his style of cricket—fearless, creative, and with a lot of heart. The bats should be available soon in both India and South Africa, where he has played much of his career. India, in particular, remains special for him because of his long stay with the Royal Challengers Bengaluru (RCB) in the IPL, where he accumulated a very large fan base as one of the most loved overseas players.

The word is out. Reports indicate that the 360 Bats range is crafted to the highest standards of quality utilizing English willow in order to equip players with improved leverage, balance, and greater control on the field while batting. 360 Bats is on a mission to furnish premium-quality cricket equipment for professional suppliers and for youngsters who have a dream to bat like AB de Villiers. The reaction on social media to the news of the launch has already been overwhelmingly positive, suggesting that fans share De Villiers' passion to get youngsters batting like their hero.

The new bat series will be available in India and South Africa, the first official launch of De Villiers’ sports equipment brand. However, there are no further details about the time, prices, or stores. Fans are anxiously waiting for details about the bats' availability and where they will be sold in the near future.

It’s official! 🚨 Excited to launch my very own bat range — 360 Bats 🏏🔥

🔄 𝟯𝟲𝟬 𝗰𝗿𝗶𝗰𝗸𝗲𝘁, 𝗮𝗹𝗹 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗶𝗰𝗸𝗲𝘁, 𝗮𝗹𝗹 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 🔄

Coming in stores across SA and India💥 #360Bats #PlayThe360Way pic.twitter.com/dWqQRRLsCL

— AB de Villiers (@ABdeVilliers17) October 6, 2025

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From the Crease to the Company

Since retiring from international cricket these days, ABD has taken the passion that he had for cricket on the field into a new venture in the business world. With 360 Bats, AB de Villiers continues to leverage his reputation and connection to the sport that has made him a global sports icon. In fact, the brand is a reflection of De Villiers' journey—from smashing sixes all around the field to being a key component in the tools and equipment that inspire youngsters to play the game.

With the launch of 360 Bats, De Villiers sends a clear message that although he has stepped away from the crease, he still adores and wants to contribute to the game in all the possible ways he can. 360 Bats will want to liberate youngsters to play their game developed through De Villiers' unique physical capabilities and skill set, all the while playing freely to assert themselves all around the world.