The Board of Control for Cricket in India (BCCI) officially unveiled Team India’s jersey for the 2026 ICC T20 World Cup during the innings break of the second ODI against South Africa in Raipur on Wednesday. The launch took place moments after the hosts posted a commanding 358/5, powered by brilliant centuries from Ruturaj Gaikwad and Virat Kohli.

India, who will co-host the tournament with Sri Lanka from February 7 to March 8 next year, showcased a refreshed design for the upcoming global event. The new kit retains the traditional deep blue base but features vibrant orange panels along the sides. In a notable design shift, the tricolour, earlier placed across the shoulders, has been moved to the collar. Vertical blue stripes add texture to the front, giving the jersey a modern, dynamic look.

Rohit Sharma, Tilak Varma unveil India’s new T20 World Cup 2026 jersey in Raipur

Rohit Sharma and Tilak Varma were present at the Shaheed Veer Narayan Singh Stadium to unveil the jersey. BCCI secretary Devajit Saikia and Adidas officials handed over the new kit to the duo on stage. Rohit, the brand ambassador for the 2026 edition and India’s T20 World Cup-winning captain in 2024, spoke emotionally about the journey.

Team India's jersey unveiled for the T20 World Cup 2026. 👕🇮🇳

📸: JioHotstar/X#oneturfnews #teamindia #t20worldcup #rohitsharma #cricket pic.twitter.com/ugInlaofgg

— OneTurf News (@oneturf_news) December 3, 2025

ALSO SEE: Italy tour of Ireland: Three-match T20 series ahead of 2026 T20 World Cup

“It took us more than 15 years to win the T20 World Cup trophy after 2007. Now the World Cup will happen in India, and my wishes are always with the team. I’m sure everyone will be behind them,” Rohit said. Having retired from the T20 format, he attended the ceremony in his ambassadorial role.

India have been placed in Group A for the tournament alongside Pakistan, the USA, the Netherlands and Namibia. The hosts will begin their campaign on February 7 at the Wankhede Stadium against the USA.

The ceremonial launch added to an electric day in Raipur, where India’s batters dominated South Africa. Kohli scored a composed 102 while Gaikwad struck his maiden ODI hundred with a fluent 105. Their 195-run stand set the tone for India’s imposing total, with KL Rahul providing a powerful finish. With the new jersey revealed and the countdown underway, anticipation continues to build ahead of the home World Cup.

Asian Paints has strengthened its footprint in Indian sports by signing a three-year partnership with the Board of Control for Cricket in India (BCCI). The association, announced on Tuesday, makes the paint and décor giant the official colour partner for Team India across 110 home matches. The financial details of the agreement remain undisclosed, but the deal places Asian Paints alongside prominent brands such as Campa, SBI Life and Atomberg Technologies in BCCI’s official partners category.

The collaboration spans men’s, women’s and domestic matches played in India. As part of the activation plan, Asian Paints will roll out on-ground fan engagement initiatives, including the Asian Paints Colour Cam, a special fan cam designed to spotlight the most vibrant and spirited supporters in stadiums. The partnership also promises a “colour countdown,” which will introduce trending colour palettes and home décor ideas to viewers during matches.

BCCI Hails Partnership as Brand Strengthens Its Cultural and Sporting Presence

Amit Syngle, managing director and CEO of Asian Paints, highlighted why cricket is the ideal platform for this partnership. Speaking at a press event at the BCCI headquarters in Mumbai, he noted that cricket’s ability to reach millions of Indian households aligns with the company’s vision of “Har Ghar”, bringing colour and creativity into every home. He added that cricket remains unmatched in fan passion and visibility, not only in India but also in neighbouring markets like Bangladesh, Sri Lanka and Nepal, where Asian Paints enjoys significant brand presence.

ALSO SEE: Indian captain Suryakumar Yadav names ideal opponent for India in 2026 T20 World Cup Final

Syngle further stated that while the brand is open to exploring other sporting formats in the future, its association with cricket will continue to be central to its long-term marketing strategy.

BCCI spokesperson Devajit Saikia welcomed the partnership, saying Asian Paints’ legacy of adding colour and emotion to daily life connects naturally with the energy of Indian cricket. Both organisations, he said, aim to deliver richer experiences to fans across the country.

The timing of the deal is notable, coming ahead of two major ICC events next year, the ICC Men’s T20 World Cup 2026 and the ICC Women’s T20 World Cup, where fan engagement is expected to reach new heights.

JioStar, the official broadcast and digital partner of the ICC Women’s Cricket World Cup in India 2025, launched its campaign film “Jersey Wahi Toh Jazba Wahi” today, ahead of the much-awaited tournament. The Women’s World Cup, co-hosted by India and Sri Lanka, is set to commence on September 30, 2025 and will be live and exclusively broadcast on Star Sports Network and JioHotstar.

The campaign was conceptualized by BubbleWrap Films and adequately demonstrates how the Indian jersey brings together millions of fans—no matter who wears it. The film follows a character who is initially hesitant while wearing a Smriti Mandhana jersey to work, but as he journeys to work, he runs into other fans proudly wearing the jerseys of India's women cricketers.

The powerful message culminates when he encounters his office lift operator, also in a Smriti jersey, who states, "Virat khelein ya Smriti, jeetega toh India hi na," i.e., "Whether it’s Virat or Smriti, India will win anyway." With someone's confirmation, he no longer has to feel shy or uneasy about wearing it; he peels off his jacket and walks into the office with renewed pride.

A campaign of pride and inspiration

“The ICC Women’s Cricket World Cup India 2025 marks a defining moment for Indian cricket—a powerful opportunity to inspire a new generation of fans as the Women in Blue set out, on home soil, to chase a trophy that has so far eluded them,” said Siddharth Sharma, Head, Viewership and Monetization Initiative, Sports - JioStar.

Watch the video here

See Also: AUS vs IND: Third Women’s ODI shifted to Hobart due to Floodlight delays in Melbourne

“With the roar of a billion voices behind them and the advantage of home crowds, Team India enters this campaign not just as hopefuls but as genuine contenders. This campaign is about uniting the country behind our women’s team and taking equal pride in every Indian jersey—whether worn by men or women,” Sharma added.

Hosts India will begin their World Cup campaign against co-hosts Sri Lanka in Guwahati, promising an opening clash that will set the tone for a tournament to remember.