Ajinkya Rahane Reflects on the Importance of Staying in the Media Spotlight

India's most admired cricketer Ajinkya Rahane recently shared his views regarding the contribution of public relations (PR) towards a player's career. Rahane conceded that he had all along relied upon his cricket skills as his single biggest way to remain in the limelight. For him, his on-field performances were good enough to stay in the headlines. Yet, with the passage of time, he realized that cricket alone wasn't enough. Being in the news and staying close to the media is part of a cricketer's life these days to stay popular.
For him, his performances on the field had always been enough to keep him in the limelight. But slowly, he has understood that being a cricketer is not enough. Maintaining oneself in the limelight and keeping the media at bay is the secret to keeping a cricketer's position in today's world.Rahane's observation helps in pointing out how the nature of a cricketer's career changes. Players by not communicating directly with the media and people run the risk of being overlooked by the general public, yet their cricket continues to be of the highest level.

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Rahane thought for PR Importance :

In today's world, where media houses and social networking websites dominate the scene, sportspersons have to look beyond their sporting abilities to stay in the limelight. While others would prefer to keep a low profile, some use their PR departments to manage their image and relationship with the public.The existence of social media, web content, and constant media coverage means that players simply cannot remain quiet off the field any longer. While their performances on the field are as precious as ever, staying connected to the fans and having an image around themselves is as important today. For Rahane, an acceptance of this reality is one of the biggest insights into modern cricketing times.