Brands prohibited by BCCI for possible title sponsors ahead of Asia Cup 2025

The exit of Dream 11 from Team India's title sponsorship created a space for other companies to apply for the space. But, as per the latest reports, not every company is allowed to apply for the spot. Which types of companies does the Board of Control for Cricket in India (BCCI) want to avoid? 

BCCI on Tuesday officially invited bids for the Indian cricket team's title sponsorship rights. Choosing the right company for the sponsorship rights can take some time, as the board and the applicant party both will have to maintain some legal procedures. Dream11's exit from the position happened a few days ahead of the Asia Cup 2025. BCCI have to take the crucial decision quickly before the beginning of the tournament, where they will try to defend their title. 

"The bidder, including any of its group companies, (i) should not be engaged in online money gaming, betting, or gambling services or similar services in India or anywhere in the world; (ii) should not provide any online money gaming, betting, or gambling services or similar services to any person in India; and (iii) should not have any investment or ownership interest in any person engaged in betting or gambling services in India," BCCI said in a press release.

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"To clarify, a bidder, including any of its group companies, engaged in any activities/business that is prohibited under the Promotion and Regulation of Online Gaming Act, 2025, is not permitted to submit a bid." 

Which companies can BCCI avoid?

According to reports, tobacco, alcohol, and entities likely to offend public morals—including, but not limited to, pornography, betting or gambling services, cryptocurrency, online money gaming, or any such activities—will not be entertained by the board.