Cricket Australia CEO believes fiery England-India Series boosts Ashes ticket demand

Cricket Australia CEO Todd Greenberg believes the fiery and competitive atmosphere of the current England vs India series could boost interest in the Ashes 2025. He feels the intensity displayed in the ongoing contests will generate excitement among fans looking forward to more heated rivalries.

The Anderson-Tendulkar Trophy has featured several tense moments, starting from the opening Test at Lord’s. Players from both sides have frequently engaged in verbal exchanges, adding to the drama on the field. Such incidents have captured global attention and heightened interest in the series.

According to Greenberg, this kind of high-energy cricket creates anticipation and builds hype for future tours. He hopes the same level of passion and competitiveness will be seen during the Ashes, making it easier to attract fans and sell tickets. The drama and aggression of the India-England rivalry, he feels, is setting the stage perfectly for another thrilling chapter in cricket.

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The Intense Moment Between India and England:

Tensions rose further during the Manchester Test when Indian players Ravindra Jadeja and Washington Sundar chose not to shake hands with England captain Ben Stokes, opting instead for an early draw. The incident drew attention and stirred conversations among fans and experts alike.

India’s coach Gautam Gambhir allegedly clashed with The Oval’s pitch curator, adding to the series drama. However, Cricket Australia CEO Todd Greenberg welcomed the intensity, saying the heated moments make the contest exciting for neutral fans and help boost interest and engagement in the game.

Cricket Australia CEO said, “ It’s great, isn’t it? It’s great cricket (India vs England series for Anderson-Tendulkar Trophy) to watch as a fan.”

Todd Greenberg Sees Intense Cricket Fueling Ashes Hype:

The upcoming Ashes 2025-26 series is set to begin in November, and Cricket Australia CEO Todd Greenberg is optimistic about surpassing the massive turnout of 837,879 fans recorded during the Border-Gavaskar Trophy 2024-25. That series marked the highest attendance for a non-Ashes Test campaign in Australia’s history.

Greenberg expressed admiration for England’s style of play and looks forward to seeing them in action on Australian soil. He also mentioned that pre-sales for Ashes tickets have already doubled compared to the Border-Gavaskar series, signaling strong interest and anticipation for one of cricket’s most iconic rivalries.

Greenberg further said, “ Everyone will have their opinion when our English friends arrive I’m sure, and we’re looking forward to that very much. I love the way they’re playing their cricket and I can’t wait to see them test themselves on our shores. It’s great cricket to watch leading into them coming here on this Ashes trip. It will sell more tickets for us. We like to think that’s talkability.”

Cricket Australia announced that opening day tickets for all five Ashes Tests in Perth, Brisbane, Adelaide, Melbourne, and Sydney are sold out. Tickets for the first three days at the Gabba, Adelaide Oval, and SCG have also been fully booked, showing strong fan demand for the series.