ICC reveals massive partnership ahead of Women's ODI World Cup 2025

The International Cricket Council (ICC) has announced a landmark partnership to grow women’s cricket ahead of the Women’s ODI World Cup 2025 in India, which starts on the second week of September. The ICC announced its collaboration with Google as a global partnership, which shows its advanced technology and commitment to supporting women’s sports in increasing accessibility.

Two major global events are scheduled in the next 10 months, including the Women’s World Cup in India and Sri Lanka, and the T20 World Cup 2026 in England and Wales. The alliance makes way for the growth and visibility of women’s cricket after the announcement of Unilever as ICC’s first global partner earlier this year.

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“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights. By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.” ICC chairman, Jay Shah, expressed in a statement.

ICC and Google announce partnership to elevate women’s cricket

Due to this, the fans’ experience in women’s cricket will be dynamic and meaningful with Google products, including the Google Gemini, Google Pay, Google Pixel, and Android. This has been designed to bring the fans closer to the key moments of the game, players, and the stories. It expands the fan journey from match highlights to celebrating wins.

“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong. Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.” Jay Shah addressed the statement.

“Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women's cricket closer to the game through our technology.” VP marketing at Google India, Shekar Khosla, explained in the statement. “This alliance is not just about a single tournament; it's about building deeper engagement, making the sport more accessible.”