In IPL 2025 Match 50, the Rajasthan Royals sported an all-pink jersey when they played against the Mumbai Indians. This wasn't for fashion, it was part of their special campaign called the "Pink Promise". The franchise initiated this campaign to empower and support women in Rajasthan, particularly in rural regions. The pink jersey was introduced on International Women's Day and made its debut in this crucial match.

The Rajasthan Royals also utilized the game to create awareness and funds for their Royal Rajasthan Foundation (RRF). ₹100 was donated for each ticket sold to assist with women-led development initiatives. The team even promised that for every six hits during the game, they would light up six houses in Sambhar, a village, using solar power. This shows how the Royals bridged their on-field performance with good action off the field.

The special jersey itself was made to symbolize the resilience of Rajasthani women. It carried traditional designs such as bandhani and jali work and bore the names of women supported by RRF. This gave an emotional touch to the shirt and celebrated those who were striving to create improved lives in their communities.

Today, we go out there to fulfill our #PinkPromise. 🥹💗 pic.twitter.com/mgzwLLoaxi

— Rajasthan Royals (@rajasthanroyals) May 1, 2025

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What is the Pink Promise?
The Pink Promise is more than just a jersey, it's a Royals' promise to make a difference. Relying on cricket's popularity, they take social causes to the forefront and create a real-world difference. The foundation of the team works with women to create opportunities and improve the conditions in rural villages.

There were also fans who helped the cause by purchasing the pink jerseys, whose profits would be donated to the foundation. This way, both the players and the fans became part of a good cause. Through these actions, the Rajasthan Royals continue to demonstrate that sports can result in sweeping social change.