Kohli Removes Paid Promotions from Instagram Timeline, Fans Notice the Change

Virat Kohli, former Indian cricket team captain and Royal Challengers Bengaluru, brought a significant modification to his Instagram profile on Wednesday, April 9, 2025. It saw him cleansing his primary Instagram grid of all promotional content, sponsored collaborations, and ads and relocating them to the reels category. The action drastically alters the aesthetic look of his page, tending it towards being personalized and brand-oriented.

Now, the 'posts' feed, basically the homepage of his Instagram account, includes stuff like gym sessions, training photos, time spent with family and friends, and updates about his own businesses like the One8 brand. Kohli's is the most followed Instagram account of any Indian athlete, and it's seen as a smart move to shift the attention back towards his personal brand and business ventures. Kohli or his management didn't make any official statement about this change, but fans noticed quickly enough.

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Fans swarmed the comments of his recent post, which was an announcement of a new One8 restaurant opening in Gurugram. "Ads shifted to the reels section; the feed looks so good," one fan wrote. Another wrote, "King Kohli cleared all the advertisements from his account?"

Kohli Looks Back on His Early IPL Experience

Apart from his social media makeover, Kohli also revealed details of his first season in IPL in an interview on '18 Calling 18' on JioHotstar. He revealed how it felt to be in the dressing room with cricket icons Anil Kumble and Rahul Dravid. "It was fantasy land," Kohli conceded. "But that exhilaration brought pressure. I knew I had to deliver."

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Presently, Kohli is on a good run in IPL 2025 with 164 runs in four games at a strike rate of 143.86. RCB has begun on a good note under the captaincy of new skipper Rajat Patidar, winning three of their initial four games in the 18th season of the tournament.