MS Dhoni named brand ambassador of a multi-crore jewellery giant — Know full details

The former Indian World Cup-winning captain, MS Dhoni, has become the new face of a multi-core jewellery giant as Malabar Gold & Diamonds has appointed the veteran as their new brand ambassador. The partnership will support the jewellery retailer’s positioning as the ‘responsible jeweller’.

The retailer noted its ‘responsible jeweller’ platform focuses on the business practices across the value chain, manufacturing, pricing, and customer policies. It highlighted the customer initiatives like BIS-hallmarked jewellery, lifetime maintenance, and exchange programmes.  

MS Dhoni signs long-term deal with Malabar Gold & Diamonds

The chairman of the Malabar group, M. P. Ahammad, has commented on the superb partnership where they brought Dhoni as the brand ambassador.

“Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase. We believe the jewellery industry has a responsibility to meet these expectations through ethical business practices, uncompromising quality and a customer-first approach.” Ahammad expressed.

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The former captain of the Indian side also spoke about how he trusted in his actions and consistency throughout his entire career as he called the association meaningful. 

“Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me.” India's Dhoni addressed.

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“What resonated with me was the brand's unwavering commitment to transparency, responsibility and customer confidence. I look forward to supporting Malabar Gold & Diamonds in encouraging more people to make informed jewellery-buying decisions and choose with confidence.” The former Chennai Super Kings star revealed. 

List of brands MS Dhoni is a brand ambassador for

Dhoni has endorsed over 40 major brands, prominently featuring as the face of Dream11, Gulf Oil, and Swaraj Tractors. In the aspects of technology and services, the veteran is the face of GoDaddy, State Bank of India (SBI), Mastercard, redBus, and Netmeds.

Apart from that, he is also the brand ambassador of Orient Electric, Asian Footwears, Snickers, Oreo, and Indigo Paints when it comes to consumer goods and lifestyle. The Ranchi-born is also the face of Emotorad, ALLEN Career Institute, Association of Mutual Funds in India (AMFI), and Garuda Aerospace.

Some of his partners are massive and well-known companies, while some are small and trying to grow. Startups often need credibility, and Dhoni’s name gives him a strong head start with consumers.

Fans react as MS Dhoni becomes the new face of Malabar Gold & Diamonds

The fans have shown their appreciation on social media platforms regarding MS Dhoni becoming the new face of Malabar Gold and Diamonds-