MS Dhoni hints at starting a new venture

Former Indian captain MS Dhoni is all set to embark on a new adventure. As he looks to cherish the final moments of his cricketing career, Dhoni has unveiled plans to start a new business that will cater to providing oil and deodorants. As per reports, the 43-year-old has applied to obtain a trademark for his business. The Indian legend came up with a cheeky name for his trademark and named it after his popular nickname, "CAPTAIN COOL". 

The application was filed on June 5 and has been formally received and cleared by the Intellectual Property India on June 29. Dhoni will be the sole proprietor of this business. However, certain details, most notably the validity of the trademark, appear to be missing. 

See also: Dhoni on Modern Cricket: Adapting to a New Era of Risk and Innovation

"CAPTAIN COOL" Trademark goes live

Mahendra Singh Dhoni has applied for trademark- CAPTAIN COOL

Ab aayega captain cool powder, oil, deodorant, movie 😂 pic.twitter.com/jaoeKYi75Z

— maithun (@Being_Humor) June 30, 2025

As soon as the post was made viral, several Twitter users flooded the comments section. While many called him out for "stealing credit" even for a quest to obtain a trademark, some just laughed it off as they were left in splits. Be it on the field or off the field, Dhoni does not fail to entertain his fan base. Given his charismatic character, every move that the former Indian captain makes helps him garner endless headlines.

At age 43, Dhoni does not have enough cricket left in him. The Indian legend has retired from all forms of cricket but continues to play as an uncapped player in the Indian Premier League (IPL) for his franchise, Chennai Super Kings (CSK). As he looks to draw his glorious cricketer chapter to a close, Dhoni has his ambitions set on seeking an alternative career path after cricket. It remains to be seen whether he will still be involved with the game at any capacity once he fully gets committed to his business.