Star Indian wicket-keeper named as English Premier League ambassador in India

Sanju Samson was appointed EPL ambassador in India to promote football alongside his cricketing career.

Gopi Marisetty
Gopi Marisetty

3 mins read
Sanju Samson

Indian cricketer Sanju Samson has been made the official ambassador of the English Premier League (EPL) in India. This is a significant move for the EPL as it tries to connect with an increased number of fans in India. Samson, who is famous for his thrilling performances in cricket, will also promote the league and engage with football fans in the country.

Part of his ambassador duties, Samson recently met with former England and Liverpool striker Michael Owen at a fan event in Mumbai. The event featured fan activities and a public screening at the NESCO Centre. Samson is a huge Liverpool fan and talked about how much he adores football and how it is because he grew up in Kerala, where there is also a football background among his family. Owen was amazed by the turnout of Arsenal fans at the event and revealed how football is on the rise in India.


Apart from his new appointment with the EPL, Samson already has a close tie with football in India. He is the Kerala Blasters FC brand ambassador, a popular team in the Indian Super League (ISL). He made his first appearance as ambassador during a friendly against Hyderabad FC. His showing as ambassador was his demonstration of support for football in Kerala by enhancing the Blasters franchise’s connection with fans.

Sanju Samson's Kerala: The Heart of Indian Football

Kerala is a key hub for football in India, and there is strong passion from fans along with a rich history in the game. Many skilled players have emerged from the state, and there are thriving football clubs as well. Venues such as the Jawaharlal Nehru Stadium in Kochi have hosted numerous domestic and international matches, which has encouraged youngsters to pick up football.

See Also: Women's World Cup 2025: Sidra Amin fined for breaching ICC Code of Conduct during India vs Pakistan clash

The role of Sanju Samson as the EPL ambassador should give greater encouragement to youth in Kerala to take up the game of football. By being an active participant in cricket and football, he demonstrates the ability of sports in bonding and inspiring fans in various ways. His efforts bridge the gap between cricket and football and bring Kerala closer to a growing sports culture while inspiring the next generation to play several sports.

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