Watch: “Hardik Shubkamnay” – Hardik Pandya announces special shoe collaboration with Mahieka Sharma on his 33rd birthday

Star Indian cricketer Hardik Pandya turns 33 on October 11, 2026. Interestingly, he also wears jersey number 33 and shares his birthday with the number. To make the occasion special, the Indian all-rounder announced a special collaboration with SG. The announcement has attracted attention from cricket fans on social media.

Although Hardik has not officially revealed the details of the collaboration, the video hints at a possible shoe launch with SG. The star all-rounder is seen cutting a birthday cake designed like a shoe, sparking excitement among fans about his upcoming project.

The video also features a special appearance by Mahieka Sharma, Hardik's rumoured partner. Her cameo adds another interesting moment to the birthday celebration. Fans are now eager to learn more about the collaboration and what the cricketer has planned. 

Watch the viral video here.

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Hardik Pandya announces shoe collaboration with Mahieka Sharma on his 33rd birthday

Hardik Pandya announces a special collaboration with SG Cricket (Sanspareils Greenlands) on his 33rd birthday. The Indian cricketer turns 33 today, October 11, 2026, and shared a video featuring his partner, Mahieka Sharma. In the video, Hardik is seen relaxing in bed with Mahieka before celebrating his birthday with a shoe-shaped cake topped with candles displaying the number 33.

The video also offers a glimpse into Hardik's childhood and his journey to becoming one of India's leading cricketers. Towards the end, the message “Born to 33” appears, hinting at a special collaboration with SG, which is also his cricket kit partner. The video has sparked curiosity among fans, who are waiting for the cricketer to reveal more details about the collaboration.

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Since Hardik cuts a shoe-shaped cake in the video, many fans believe he could be preparing to launch his own shoe brand in partnership with SG. The move has also drawn comparisons with Virat Kohli, who has his own sportswear brand, One8. However, Hardik has not yet officially confirmed whether the collaboration involves a new shoe brand.

What Hardik Pandya revealed in the announcement video 

The star Indian cricketer did not make a verbal announcement about his new collaboration in the video. Instead, he began by saying, “Sabko mere janamdin ki Hardik Shubhkamnayein.” The video then shows Hardik Pandya and his girlfriend, Mahieka Sharma, preparing to cut a shoe-shaped birthday cake. Two shoes in black and silver are also revealed, followed by the SG logo, hinting at a special collaboration with his cricket kit partner, Sanspareils Greenlands.

Mahieka also reflected on Hardik's journey in a lengthy Instagram post shared a day before his 33rd birthday. She revealed that he was a pure number four batter in Baroda until the age of 19. Despite his batting performances, he struggled to secure a regular place in the team. She also highlighted his athletic nature and love for running, describing it as an advantage that helped him develop as a cricketer. According to Mahieka, a senior coach noticed Hardik's bowling by chance, which eventually encouraged him to become an all-rounder.

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Mahieka further explained how the change from a top-order batter to a seam-bowling all-rounder transformed Hardik's career. Just two years later, he earned an opportunity with the Mumbai Indians, marking a major turning point in his journey. Reflecting on his rise, she wrote, “No amount of dreaming could've penned the script; #33 was about to live.” She also noted that words could never fully capture his achievements. While the video hints at a possible shoe collaboration with SG, Hardik has not yet officially confirmed the exact details of the project.

Fan reactions and what happens next for the shoe collab

Hardik Pandya's birthday announcement has sparked curiosity among fans, with many eager to learn more about his collaboration with SG. The shoe-shaped cake, the black and silver shoes and the appearance of the SG logo have led to speculation that the Indian all-rounder could be preparing to launch a special footwear collection. Fans have also praised the creative video, which celebrates both his 33rd birthday and his journey in cricket.

The video has also attracted attention because of Mahieka Sharma's appearance and her heartfelt words about Hardik's journey. Her message highlights the struggles and key moments that helped him become one of India's leading all-rounders. The birthday celebration has therefore become more than just a special announcement, giving fans a glimpse into his personal life and professional journey.

However, Hardik has not yet officially revealed the full details of the collaboration or confirmed whether it involves his own shoe brand. Since SG is already his cricket kit partner, fans are waiting to see what the partnership will bring. More details are expected once Hardik or SG makes an official announcement.