Why PUMA changed ‘U’ to ‘V’: Does it signify Virat or someone else from the sports industry.

Puma: A very famous brand in the sports industry. Recently PUMA has rebranded its brand from ‘PUMA’ to ‘PVMA’. 

After adding 'V' to PUMA, it is becoming quite viral on the internet and some cricket fans are guessing that the V here stands for Virat Kohli, who is also the brand ambassador of PUMA India. 

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However, the reality is that Puma has rebranded due to a recent collaboration with Indian badminton player PV Sindu, and here only V has not changed, ‘PV’ has been replaced with ‘PV’, which stands for PV Sindu itself. 

Viral Posts of PUMA Speculation over Virat Kohli

V in PVMA is for Virat, King Kohli. He is the brand ambassador for PUMA in India.

— SamD 🇮🇳🇺🇸 (@revisitorSam) January 11, 2025

V stands for Virat Kohli in this new logo of puma #puma #ViratKohli pic.twitter.com/U4oCZUfh34

— 🏏CricketFeed (@CricketFeedIN) January 10, 2025

PV Sindhu as a brand ambassador of PUMA 

The buzz was all part of a genius marketing stunt to unveil PUMA's latest partnership with India's badminton player and two-time Olympic medalist PV Sindhu.

Puma India has officially expanded into the world of badminton through a multi-year collaboration with Sindhu making this a power move for both the brand and the sport. 

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To celebrate the brand temporarily rebranded as PVMA across the country. As part of the collaboration puma will soon launch a high-performance badminton range including specialized footwear apparel and accessories.

Sindhu joins an impressive list of PUMA ambassadors, including stars like Harmanpreet, Mohammad Shami, and more.