WPL 2023: TATA Group to hold title sponsorship for initial five years

The TATA Group bagged the title rights for the Women’s Premier League, making the Indian multinational conglomerate the main sponsors for both the men’s and women’s franchise leagues in the country. The women’s league will thus be called TATA WPL after TATA IPL.

As per media reports, the deal was signed between the Board of Control for Cricket in India (BCCI) and TATA Group on Tuesday. The TATA group already holds the title sponsorship for IPL after Chinese handset manufacturer VIVO pulled out of the agreement.

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WPL 2023: What does the deal hold for TATA Group?

It is understood that the initial deal will see the TATA Group hold the title sponsorship for an initial period of five years, subject to renewal. The products that will be leveraged during the league will be Tata Motors and Tata financial service. A joint statement from the parent board and the Indian multinational conglomerate is still to be announced.

BCCI secretary Jay Shah, however, confirmed the deal with a tweet.

“The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations of the title sponsor, etc. are contained in the ‘Request for Proposal’ (“RFP”) which will be made available on receipt of payment of a non-refundable fee of INR 1,00,000 (Indian Rupees One Lakh Only) plus any applicable Goods and Services Tax. The procedure to procure the RFP documents is enlisted in Annexure A to this notice. The RFP will be available for purchase till February 9, 2023,” the tender document for the title that was up for sale till February 9 by the parent board said.