Complete list of top 5 Indian cricketers who own popular brands & businesses

Cricket in India is not just a sport; it is also a major economic powerhouse. Indian cricketers have become popular faces for leading brands, with their success on the field opening new opportunities off the field.

By 2026, several Indian cricketers have expanded their careers by starting or investing in different businesses. Their ventures cover areas such as fashion, fitness, food, technology and lifestyle.

These business ventures show how Indian cricketers are building their careers beyond cricket. They use their popularity, experience, and business skills to build successful brands and explore new opportunities.

Through this article, we will share the complete details of the top 5 Indian cricketers who own popular brands and businesses. We will look at their ventures and the industries in which they have built their presence.

5. MS Dhoni – SEVEN

Former India World Cup-winning captain MS Dhoni is also a successful businessman. He has invested in different ventures and built a strong business portfolio beyond cricket. In 2016, Dhoni joined hands with the sportswear brand SEVEN.

SEVEN is an active lifestyle, footwear and sportswear brand launched in February 2016. The brand offers running shoes, training gear, apparel, accessories and cricket shoes. Its products have been available through online platforms such as Myntra and Flipkart, along with select retail stores.

The brand name SEVEN is linked to Dhoni’s famous jersey number, 7, which he wore for India. Dhoni serves as the global brand ambassador and co-owns the footwear division of the business. SEVEN has also been associated with teams such as Chennai Super Kings, Joburg Super Kings and Texas Super Kings as a kit sponsor.

4. Deepak Chahar – DNINE Sports

Indian cricketer Deepak Chahar has entered the sports business with the launch of his own brand, DNINE Sports. He started the venture with an investment of ₹2.5 crore. The company was incorporated under LCDC Athletics Private Limited, with Chahar and his father, Lokendra Singh Chahar, as co-founders.

DNINE Sports focuses on sports equipment and athletic gear, including cricket shoes, clothing and accessories. The brand also plans to sell health supplements, which are manufactured by third-party company Weolive. The company’s shoes and other sports gear are produced through contract manufacturers in Rishikesh and Dehradun.

DNINE Sports aims to offer high-quality products for athletes, including professional cricketers. Its cricket shoes include spikes and rubber studs designed to provide better performance and safety. The brand follows both online and offline distribution methods and plans to build awareness through product quality and word-of-mouth marketing.

3. Yuvraj Singh – YouWeCan

Former India cricketer Yuvraj Singh is also a successful entrepreneur. He started his venture, YouWeCan, which has supported and funded several startups across different sectors. The platform has invested in companies such as Healthians, Black White and EazyDiner. Yuvraj began focusing more on business after his retirement from international cricket in 2019.

Yuvraj also owns YWC Fashion, a sportswear brand that offers a range of clothing and lifestyle products. A portion of the brand’s earnings goes towards his cancer foundation, YouWeCan, which works to support cancer patients and raise awareness about the disease. His business interests also include investments in the nutrition startup Wellversed.

Yuvraj has built a diverse business portfolio that covers sports, health, technology and lifestyle. He has also been associated with sports-related ventures such as Sports365, an online store for sports equipment. Through his different businesses and investments, Yuvraj has established himself as an entrepreneur beyond the cricket field.

2. Sachin Tendulkar – Ten X You & True Blue

Former India cricketer Sachin Tendulkar has built a strong business portfolio with ventures in sports and fashion. In October 2025, he launched his sports and athletic brand, Ten X You, at an event in Mumbai. The brand aims to encourage more people in India to take part in sports and offers products such as sports shoes, T-shirts and other sportswear.

Ten X You focuses on providing sports products not only for professional athletes but also for everyday consumers. The brand aims to support a wider sporting culture in India by making sports products more accessible to people.

Sachin Tendulkar is also associated with True Blue, a premium menswear and accessories brand launched in partnership with Arvind Fashion Brands. The brand combines Indian design elements with a modern style and has plans to expand its retail presence across India. Through Ten X You and True Blue, Tendulkar has created a strong presence in both the sports and fashion industries.

1. Virat Kohli – One8 & Wrogn

Former India captain Virat Kohli has built a successful business portfolio beyond cricket, with major brands such as Wrogn and One8. His fashion brand Wrogn offers a wide range of casual clothing and is available on popular shopping platforms such as Myntra and Flipkart. The brand has also launched special collections and expanded its presence in international markets.

One8, named after Kohli’s famous jersey number 18, has a strong presence in the sportswear and lifestyle sectors. Kohli partnered with Puma to launch One8 products, including footwear, clothing and accessories. The brand has become a popular part of his business portfolio and connects his cricket identity with fashion and sports.

Kohli has also expanded One8 into the hospitality industry. One8 Commune is a restaurant chain that operates under the One8 brand, while he is also associated with other hospitality ventures such as Nueva. Through Wrogn, One8 and his other businesses, Kohli has created a diverse brand portfolio outside cricket.

Notable Mentions

Anil Kumble – Spektacom: 

Former India captain Anil Kumble is the founder of Spektacom, a cricket technology company focused on using data and technology to improve player performance. Its PowerBat device comes in the form of a sticker that can be attached to a cricket bat. It collects shot data and provides real-time insights through an app, helping players analyse their performance.

Spektacom uses technologies such as embedded sensors, video analytics, artificial intelligence and data modelling to bring technology into cricket. Kumble’s analytical approach has helped the company explore new ways of collecting and using cricket data. The PowerBat is designed to provide players with useful information about their shots and performance.

Virender Sehwag – VS by Sehwag: 

Former India opener Virender Sehwag also has his own sportswear brand, VS by Sehwag. The company was launched in March 2020 as a joint venture between Sehwag-owned World of Viru Pvt. Ltd. and Stitched Textiles Pvt. Ltd. The brand offers activewear, sportswear and cricket equipment through its online and physical retail presence. Its products focus on simple designs, solid colours and affordable pricing, with a focus on making sportswear accessible to a wider audience.