BCCI's 125cr deal with My11Circle set to be scrapped: Report

Along with Dream11, the Board of Control for Cricket in India (BCCI) is set to take major decisions about My11Circle, another fantasy sports giant like Dream11. Because of the recently approved 'Promotion and Regulation of Online Gaming Bill 2025,' BCCI has to take multiple blows regarding multiple sponsorship terms with fantasy sports brands.

As per previous media reports, cricket's revenue stream could be badly hit by the new bill, as Dream 11 and My11Circle jointly contribute about Rs 1000 crore to BCCI through title sponsorship of the Indian cricket team and the Indian Premier League.

Now, in the latest media report, it is stated that the BCCI's 125 cr deal with IPL's associate sponsor My11Circle is set to be scrapped. Though there is no official confirmation from the board yet, as the bill already is in effect, BCCI has to take a call on that. According to the government bill, "no person shall offer any aid, abet, induce, indulge, or engage in offering online money gaming services, nor shall they be involved in any advertisement that directly or indirectly promotes any person to play any online money game." A

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Rs. 125cr per year deal!

Cricbuzz report read, "My11 Circle is an associate sponsor of the IPL, contributing Rs 125 crore a year to the BCCI." It is further claimed in the report that the board and the company had signed a 5-year deal, under which the IPL had three more years left in the contract. So, BCCI will have to make a decision soon. 

"In terms of overall advertising spending, these gaming companies contribute around 7-8 percent of the market. Nearly 80 percent of that will vanish, since real money gaming accounts for 75-80 percent of the overall gaming market. So that is one big impact," Karan Taurani, the executive vice-president of Elara Capital, said.