PCB takes new initiative to observe breast cancer awareness during 1st T20I against South Africa
The Pakistan Cricket Board (PCB) has taken a new and special initiative to celebrate the breast cancer awareness in Pakistan during the opening T20I of the three-match series against South Africa at the Rawalpindi Cricket Stadium in Islamabad.
The entire Rawalpindi Cricket Stadium in Islamabad will turn pink on October 28 during the opening T20I of the three-match series between Pakistan and South Africa. Due to the social responsibility, the Pakistan Cricket Board (PCB) has decided to support the Pink Ribbon to create awareness about breast cancer.
The new initiative is a part of #PINKtober, which is a breast cancer awareness month. For the opening clash, the home side will wear the specially designed pink-themed kits to celebrate the special occasion, while the Proteas and the match officials will wear the pink ribbons in solidarity with the cause. The coaching staff and the commentators will also wear pink ribbons throughout the fixture.
“The Pakistan Cricket Board takes immense pride in using the power and reach of cricket to create awareness about causes that affect our society. Through the Pink Ribbon campaign, we aim to highlight the importance of early detection and regular screening for breast cancer, which can save countless lives.” Sumair Ahmed Syed, the chief operating officer of the Pakistan Cricket Board (PCB), expressed.
PCB’s new initiative to celebrate breast cancer awareness during first T20I against South Africa
The stumps for the game in Rawalpindi will be branded pink. Commentators will share awareness messages during the live broadcast as well. It’s a partnership of the board with the Pink Ribbon Breast Cancer Trust Hospital located in Lahore. The visitors can also visit it for free examination and screening on October 28.
“This initiative reflects our ongoing commitment to corporate social responsibility. We are grateful to both teams, match officials, broadcasters, and fans for joining hands in supporting this vital cause. Together, we hope to spread awareness and encourage meaningful action across communities.” Sumair Syed addressed.
“We are grateful to the Pakistan Cricket Board for supporting Pink Ribbon through this special cricket match. This collaboration aims to raise national awareness about breast cancer and highlight the importance of early detection. Cricket unites our nation, and today, it’s uniting us for a life-saving cause.” Umar Aftab, the Pink Ribbon CEO, shed light.
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