RCB dominate brand value charts as IPL 2025 winners
RCB becomes IPL’s most valuable team in 2025 with $269M brand value; Punjab Kings record the highest growth, MI second, and CSK slips to third.
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According to the 2025 year-over-year brand value update of Indian Premier League (IPL) franchises conducted by Houlihan Lokey, Royal Challengers Bengaluru (RCB) surged into the position of the most valued IPL franchise, overtaking incumbent champions Mumbai Indians (MI) and Chennai Super Kings (CSK). RCB had an 18.5% increase from 2024's brand value of $227 million to 2025's brand value of $269 million.
The brand value web rtlto played a part in RCB's historic first IPL title in 2023, which capped a 17-year title drought for the franchise and erased the curse of being the only team to have never won the title. Leveraging its massive fan base and Virat Kohli's legacy, the franchise has been able to turn its historical stature into unprecedented commercial opportunism.
RCB Lead Brand Value Charts, PBKS Post Record Growth
Mumbai Indians continue to sit at number two, worth $242l million in brand value, a growth of 18.6%. Worst, Chennai Super Kings, the five-time winners and gold-nibbler of all time, slipped to number three because they could only manage a meager 1.7% increase. Both Kolkata Knight Riders (KKR), Sunrisers Hyderabad (SRH), and Delhi Capitals (DC) showed good health with double-digit growth, increasing their valuation.
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The big shock came by way of Punjab Kings (PBKS). PBKS showed the most overall increase of any team. From $101 million in 2024 to $141 million in 2025 is a stunning 39.6% hike. Conversely, Worth $122 million in 2024, Lucknow Super Giants (LSG) are also now the least valuable franchise in recent history, and we believe they didn't fare as well, even with a respectable growth percentage of 34.1%.
What does this tell us about the nature of the IPL's finances? It reveals an ecosystem that is constantly evolving. Genuine on-field success paired with the smart, off-field marketing angles remains key to each franchise's overall commercial strength. With RCB finally hoisting the odd silverware, their position atop the valuation graphs feels justified, because they truly found out that having loyal fans and winning can, in fact, translate into brand power.
IPL Team Brand Values 2025 (Houlihan Lokey Report)
| Rank | Team | Brand Value (2024) | Brand Value (2025) | Growth (%) |
|---|---|---|---|---|
| 1 | RCB | $227 mn | $269 mn | 18.5% |
| 2 | MI | $204 mn | $242 mn | 18.6% |
| 3 | CSK | $231 mn | $235 mn | 1.7% |
| 4 | KKR | $216 mn | $227 mn | 5.1% |
| 5 | SRH | $132 mn | $154 mn | 16.7% |
| 6 | DC | $131 mn | $152 mn | 16% |
| 7 | RR | $133 mn | $146 mn | 9.8% |
| 8 | GT | $124 mn | $142 mn | 14.5% |
| 9 | PBKS | $101 mn | $141 mn | 39.6% |
| 10 | LSG | $91 mn | $122 mn | 34.1% |
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