Does Virat Kohli have any fashion brand himself?

Virat Kohli does have a brand for fashion himself. It’s WROGN. It speaks to the youth, who like their clothes simple yet bold. Besides giving it a face, he has also shaped it strongly.

Why did Virat Kohli decide to walk away from the PUMA deal?

Virat Kohli had to make a tough decision between staying with PUMA, taking the money, and giving back something. He showed faith in Agilitas Sports, as most people want ownership rather than endorsements.

What is Virat Kohli’s most prominent business brand?

One8 is Kohli’s most prominent brand, which covers several verticals, including the premium restaurant chain and a sportswear line. He expanded the brand with the launch of a new shoe.

What are the startup and tech companies Virat Kohli has invested in?

Virat Kohli has invested in several strategic equity investments in several high-growth start-ups, including the Blue Tribe, Digit Insurance, Hyperice, and Galactus Funware.

What is the brand value of Virat Kohli as of June 2026?

As of June 2026, Virat Kohli is India’s most valuable celebrity brand, with an estimated brand value of INR 3542 crore (approximately $427 million USD).

Virat Kohli business list 2026 — Brands owned & endorsed

Virat Kohli has always been one of the most loved cricketers, not only in India but also all over the world. During the ODI World Cup 2023 semifinal against New Zealand at Wankhede Stadium in Mumbai, the star player broke the record of Sachin Tendulkar by scoring his 50th century in the 50-over format when Kohli idol, Tendulkar, was present at the venue.

The 35-year-old right-handed batter has achieved nearly everything one can wish for. When the Indian side was at its lowest in the longest format, it was Kohli’s leadership that lifted the country’s belief and spirit and gave them the trust of winning any red-ball game from any position.

However, along with celebrating several records in the field, the former captain also dominates the endorsement and investment game by stepping into new business ventures with each passing day. Over the years, he has taken this venture to a new level.

From endorsement deals to brand ownership — How Virat Kohli built his business empire

Being one of the most followed athletes on Instagram, with a total of 273 million followers, Kohli has gained the attention of people with not only his achievements but also the brands of his own. His business list in terms of ownership is One8 and WROGN.

Kohli got himself into the One8 as a sportswear brand and has now taken it into a chain of restaurants named the One8 Commune. Nine years ago, he linked a deal with PUMA to collaborate with his sportswear brand One8, and the sneakers were the first in this collection.

WROGN has been one of the best fashion brands, which is fit for all, as Kohli made sure he provides everything to the country. The brand is being managed by Universal Sportsbiz Pvt. Ltd. This also became the sponsor of one of the most followed IPL sides, the two-time champions, the Royal Challengers Bengaluru (RCB).

Among the category of the Board of Control for Cricket in India (BCCI), he falls in the Grade B for the 2025/26 season, having retired from the Test and T20I formats of the game. He draws an annual salary of INR 7 crore and gets match fees of INR 6 lakhs for ODI matches. From RCB for the IPL, he has been signed for INR 21 crore.

For brand endorsements, he generally gets INR 7.50 crore to INR 10 crore, while his residential properties in Gurugram and Mumbai are worth INR 80 crores and INR 34 crores, respectively. He also owned two plots recently for a combined value of INR 20 crore.

Complete List of brands owned, invested in, and endorsed by Virat Kohli till 2026

When it comes to the business and brands owned or investments by Kohli, the veteran has proved himself a worthy player even in this department. Beyond the cricketing surface, he has been strategically correct and perfect in several start-ups, besides investing money into forming and developing his own companies, which have propelled him to the present net worth of more than INR 1000 crore.

Besides investing his money in many businesses, Kohli has always been a prime choice for the famous brands to endorse in the company, due to the player's fame among the young generation.

As per his ownership and investment, Virat Kohli’s business list is as follows:

#1 Blue Tribe-

The Blue Tribe is a start-up that provides people with plant-based meat products to offer a very healthy alternative to animal meat. Both Kohli and his wife, Anushka Sharma, who is also a renowned Bollywood actress, invested in this start-up to scale up the business.

#2 Rage Coffee-

It was back in March 2022, when the New Delhi-based Coffee Brand, named Rage Coffee, got an undisclosed amount as an investment from the former Indian captain. It is anticipated to use the investment of the former star batter to scale its production up and launch better and new products and market them uniquely.

#3 One8-

Owned by the right-handed batter himself, the One8 company started as a very premium athleisure brand, which has now diversified its line of investment. The cricketer opened a chain of restaurants all over the country under the name ‘One8 Commune’ and recently collaborated with PUMA to launch sneakers.

In the recent event show in New Delhi, he scaled up the brand with the production of his new One8 red and white shoe in the presence of the famous Punjabi singer and rapper, Karan Aujla. This was co-created and inspired by his Jersey number.

#4 Chisel Fitness-

It was in 2015 when Kohli teamed up with Chisel Fitness and CSE to start on a new journey in fitness, the fitness centers, and to establish gyms all over the country. As per the reports, he has invested INR 90 crores in the company to leave a mark in the country’s fitness industry.

#5 Digit Insurance-

As per the strategic move, Virat Kohli, along with his wife Anushka Sharma, invested nearly INR 2.2 crore in Digit Insurance. His foresight towards the company has helped the company to secure a very strong position in the Indian insurance market.

#6 Universal Sportsbiz Pvt. Ltd.-

It was during the Covid-19 outbreak in 2020 when the star cricket player invested an amount of INR 19.3 crore in Universal Sportsbiz Pvt. Ltd., following the path of his idol of the game, the former Indian player, Sachin Tendulkar. This is a fashion enterprise that’s diversifying its portfolio into the sports-inspired fashion trends.

#7 WROGN-

WROGN is a very highly successful, youth-focused casual fashion and athleisure brand, which was co-created by Kohli in 2014. It’s all about breaking the conventional fashion statement and the style, besides bringing uniqueness to all of these prospects.

Kohli owns this brand and became the sponsor of the Indian Premier League (IPL) side, the Royal Challengers Bengaluru (RCB).

#8 Galactus Fun-ware Technology Pvt. Ltd.-

Outside his investments in the start-ups, which are related to fashion and fitness, Kohli showed a very keen interest in going for the investment with his money in a Bengaluru-based startup company in the gaming industry. It was earlier in 2019 when he invested in Galactus Funware Technology Pvt. Ltd. and procured an investment worth INR 33.42 lakh.

#9 FC Goa- ISL Franchise-

Like one of his mates and mentors for the Indian cricket team, MS Dhoni, Virat has shown his love and interest in football. And one of the very well-known football clubs of the Indian Super League (ISL), FC Goa, has been owned by some of the renowned industrialists along with Kohli.

The players have a 12% stake in FC Goa, helping to increase their business wealth with the returns from the club.

#10 Sports Convo

Founded in 2014, the Sports Convo is a Tech startup in the social networking field, which is related to sports. The main aim of the company has been to have engaging conversations with one another, and at times, even with some of the well-known sports stars, and Kohli, along with the football star, Gareth Bale, is a stakeholder of the company.

#11 PUMA-

The PUMA company is a German multinational brand that manufactures and designs casual and athletic footwear, along with accessories. It’s the third-largest sportswear manufacturer in the world and is known for the iconic logo of a jumping cat.

PUMA signed the former Indian captain back in 2017 with a whopping INR 10 crore deal of eight years to endorse the brand. The star player launched the One9 sneakers in association with PUMA, whose market position was elevated after being in partnership with Kohli. It also showed the dedication and talent of the star player to every sports enthusiast.

#12 Star Sports-

In 2023, the cricketing icon, Virat Kohli, was roped in by Star Sports as the brand ambassador for the Indian Premier League (IPL) ad campaign, which was of ‘Shor On, Game One.’ The goal of the collaboration is to entice the excitement among the Indian cricket fans to watch several types of games live on TV, including the IPL 2025, the ODI World Cup 2025, and various other series.

#13 Noise-

In December 2022, Kohli was signed as the brand ambassador of Noise, which is a fresh, tech-driven, and one of the most popular brands in the country. The partnership targets to empower everyone to unleash their full potential, just as Kohli does on the field.

#14 HSBC-

The Hongkong and Shanghai Banking Corporation is a leading global financial and banking company, which signed Kohli as the brand ambassador in 2023. This collaboration is aligned with the determination and integrity of both the cricketing icon and HSBC.

The bank also used the campaign, which is called ‘My accounts start today,’ as it features Kohli, besides highlighting the proposition of the bank to open a new world of opportunity.

#15 Mobile Premier League (MPL)

The Mobile Premier League (MPL) went for the partnership with Kohli in 2019 for a deal of INR 12 crore to get the online gaming platform. That was the time when Kohli was at his best form as his collaboration turned out to be a massive success, leading to the renewal of the contract.

He was later seen in the advertisements of MPL’s campaign ‘Darr Ko Hatao, Bada Khel Jao’ as it exemplifies the commitment of the MPL to offer a secure gaming platform for all.

#16 Audi India

The cricket sensation had a collaboration with Audi, a premium automotive brand around the globe, nearly 11 years ago. Later, in 2021, Audi extended their association as the brand ambassador with Kohli, as this association aligns with the player’s charisma. Bring a brand ambassador who helped Audi strengthen its position among the Indian buyers.

#17 MRF-

The former captain of the Indian side and MRF Tyres joined hands in 2015 with a deal of INR 8 crore each year to endorse the brand. He experienced a massive recognition for the business as MRF decided to continue his partnership with the trust and the success, besides earning INR 12.5 crore each year by endorsing MRF Tyres.

#18 Hero MotoCorp

In September 2019, Hero MotoCorp enlisted the former Indian star player, Virat Kohli, to endorse its extreme motorcycle- ‘Xtreme 200R’. To boost bike sales, he was the perfect choice to endorse it.

The company’s chairman, MD, and CEO, Pawan Munjal, stated that his qualities aligned with the brand and reflected the fearless character of the youth with a tagline of ‘Fear Nothing.’

#19 VIVO

VIVO is a very famous brand in the smartphone industry of the country that partnered with Virat Kohli to endorse the latest phones. His way of endorsing the products helped create a significant craze among Indian phone buyers, which creates a wider reach for the brand’s products.

#20 Shyam Steel-

The Shyam Steel company was endorsed by the star couple, Kohli and Anushka, with the campaign of the association with ‘Hamesha Ke Liya Strong,’ as everyone loves the duo as a couple, and the motto of Shyam Steel aligns with the strong relationship that the couple shows.

Their pairing became an instant hit for the association with the Shyam Steel TMT Bars, receiving huge popularity among Indian users after the campaign.

Apart from these, Kohli was also connected with Galactus Funware Technology Pvt. Ltd and Nueva Restaurant are among the ownership and investments. In the list of brands that he endorses, the players have owned and invested in were Myntra, Phillips India, Blue Star, Mayavar, Toothsi, Too Yumm, Great Learning, Luxor, Volini, Wellman, Duroflex, Avas Living, Essilor, Batwrap, Herbalife Nutrition, and America Tourister.