Watch:SRMB TMT's New Advertisement Campaign Featuring Cricket Legends

SRMB TMT's New Advertisement Campaign Featuring Cricket Legends

SRMB TMT, a renowned steel manufacturing firm, has introduced an all-new ad campaign with the cricket legends Kapil Dev, MS Dhoni, and Rohit Sharma. The campaign underscores the company's focus on strength, durability, and trust, which are traits also associated with these cricket greats.

About the Advertisement
The advertisement tracks the journey of such cricketers and equates their achievements to SRMB TMT's sturdy and strong steel products. The campaign's catchphrase, "Champions Ki Pasand," asserts that just as one needs strong steel to construct buildings, in cricket one needs strong leadership and resolve.

In a dramatic twist of events, the ad includes a flashback when Kapil Dev gets nostalgic about India's iconic 1983 World Cup win, while Dhoni and Rohit sit up and listen intently, adding humor and warmth to the scene. The segment has touched fans at an emotional level, and the ad is now not about steel but about friendship born out of cricketing lore.

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