Virat Kohli and Anushka Sharma join Pay10 as Global Ambassadors

In the glittering world where cricket meets Bollywood, few duos shine as brightly as Virat Kohli and Anushka Sharma. Affectionately known as "Virushka," the couple continues to redefine what it means to be a power pair, this time by stepping into the fintech arena. On October 7, 2025, Pay10, an emerging leader in India’s digital payments space, announced Virat and Anushka as its new Global Ambassadors, marking a major milestone in the brand’s expansion journey.

Virat Kohli, often hailed as the “King of Cricket,” is more than a sporting icon, he’s a billion-rupee brand in himself. With over 80 international centuries and a net worth surpassing $300 million, Kohli’s name is synonymous with excellence and reliability. From Puma and Audi to MRF and Vivo, his endorsements command massive influence. Yet, his partnership with Anushka off the field adds a unique dimension, one that blends fame with substance.

Anushka Sharma, who enchanted audiences through acclaimed performances in films like PK and Zero, has successfully transitioned into a powerful entrepreneur and philanthropist. Her fashion label, Nush, and her vocal advocacy for animal rights have made her one of India’s most admired public figures. Together, Virat and Anushka balance fame and family, raising their two children, Vamika and Akaay, while co-founding SEVVA, their charitable foundation dedicated to child welfare.

Pay10’s Perfect Match

For Pay10, bringing “Virushka” on board is more than just a marketing move, it’s a statement of trust and innovation. Specializing in AI-powered, fraud-resistant transactions, Pay10 aims to simplify how India transacts digitally. CEO Rajesh Gupta expressed the sentiment perfectly: “Virat and Anushka embody the qualities Pay10 stands for, trust, innovation, and modern India’s spirit of progress.”

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Their upcoming campaign, “Pay Strong, Love Eternal,” captures the couple’s chemistry in everyday moments, Virat planning a surprise date night with a quick tap, Anushka managing family getaways effortlessly. The message is clear: love and technology can coexist beautifully when powered by trust.

India’s Ultimate Power Couple

This isn’t the first time the couple has set benchmarks in brand collaborations. Their earlier tie-ups, with Myntra, Toothsi, Blue Tribe, and Shyam Steel, have consistently resonated with audiences for their authenticity and aspirational quality. Reports by Duff & Phelps place Virat and Anushka at the top of India’s celebrity brand value rankings, even outshining other star couples like Ranveer Singh and Deepika Padukone.

What makes “Virushka” unstoppable is their authenticity. In a world obsessed with optics, they represent something refreshingly real, mutual respect, shared goals, and enduring chemistry. Virat’s 270 million Instagram followers turn to him for fitness inspiration, while Anushka’s 70 million fans connect with her raw, relatable take on motherhood. For Pay10, this kind of credibility translates into consumer trust,and likely, a surge in new users.

As India races toward a $5 trillion economy, partnerships like these symbolize more than marketing, they define aspiration. Virat and Anushka aren’t just endorsing a fintech brand; they’re embodying the new India: tech-savvy, value-driven, and rooted in authenticity. Here’s to the couple who continue to score centuries in love, legacy, and leadership.